Integrated Digital Marketing Solution – The Future of Marketing

According to digital marketing experts only one in five organizations are good in digital marketing. Lack of innovation and dearth of value-added thinking are challenged which organizations need to address and optimizing their digital operations remains a high priority.

The average marketing budget will increase by 6.3 % in 2013 – as per Aberdeen Business review (Aug, 2012). So where will marketing spend this budget in 2013? In most of the cases this can be a tricky question. However the most likely answer is that marketing will spend in whatever’s working. Best in class organizations are setting the pace for establishing consistent, measureable lead management processes, establishing marketing and sales alignment and systematic tracking marketing revenue performances. The need of the hour is expanding the utilization of marketing automation systems. Revenue Performance Management capabilities like a process to define ROI on marketing, cost of customer acquisition, and closed loop reporting which gives marketers ability to optimize lead management processes are being rapidly adopted. More and more companies have began to integrate social media with their demand generation and customer acquisition programs, the trend is that companies use social as a signal for lead scoring and content personalization.

As content marketing capabilities continue to mature, companies need to become more strategic in their implementation of content marketing. They need to align content to the buyer’s journey and measure its impact. Today’s dynamic marketing environments make it certain that marketers need to have much greater control on the content. As digital marketing experts try to understand how to transition to modern content marketing, the data gained from granular metrics is invaluable in a transition that meets the demand generation requirements of the business.

In order to overcome the challenges in managing the overall digital experience, marketers should think about their owned digital channels as a part of a unified marketing system – which is comprised of multiple best of breed digital platforms for web content management, marketing automation, CRM etc. All the platforms and technology should talk to each other as part of an integrated digital solution.

How to leverage an integrated digital solution:

The closed loop engagement cycle is the model used to gain customer understanding:

´ Use analytics and forms to capture behavior and profile

´ Analyze the customer context

´ Package the content to align with the customer context

Use the buying cycle to understand how, when and with what to engage prospects at each step of buying process:

´ Understand your customer’s mindset through the buying cycle journey

´ Determine the target groups within your audience

´ Understand and align the messages with the segment and their objections

´ Implement the multi-channel platforms

Leverage Digital Platforms to achieve multi-channel engagement that aligns with customer expectations and drives acquisition:

´ Leverage the Three Key Digital Platforms (CMS, Marketing Automation and CRM)

´ Integrated the three platforms to get a common view of the customer across all channels

´ Both web CMS and marketing automation enable marketers to define rules that govern what content is displayed in a context

´ Automate the engagement cycle

´ Nurture leads through the buying cycle to the point at which they are ready for sales

´ Deliver leads that are ready to engage with the sales team

Moreover as the dynamic of the digital marketing is continuously evolving, the digital solution must rely on user feedback and data analytics to adjust your message to fit the ever-changing demands of each segment of your target audience.

Work At Home Business Internet Solution

Are you looking for a work at home business internet solution? Many people today are leaving the traditional workforce because they are fed up with their jobs, commuting back and forth to work and basically making money for the boss. This results in people like you looking for ways to earn a comfortable living with their own work at home business internet opportunity.

First, think about what you really want to achieve and what your skill level is. You will want to find something suitable which uses your skills. Maybe you are highly skilled and want to create your own product, digital or physical and bring it to market on the internet. If you aren’t highly skilled a good idea would be to pursue a business that that already exists. You may have an idea that you think just might be successful but unless you know what you’re doing, you’re better off starting at the beginning and learning from others. Doing a quick search on the internet will leave you with many ideas to choose from.

A word of caution is needed here. There are some less than honourable people out there looking for the novice to promote businesses or products that aren’t legitimate. This is why you need to do your homework. Look for testimonials and then see if the owner of the business can actually be contacted. Sometimes you can even contact the people who gave the testimonials so you can ask those questions you might have about the work at home business internet opportunity you want to join. In other words, is this really a business? Other ways you can check is with referrals, Better Business Bureau, internet ratings, word of mouth, and online comments.

Work at home business internet opportunities creates a whole new market for owners and entrepreneurs. Finding the right one for you will take a bit of time. Once you find it, learn all you can from those who have done it all before and soak all that information into your brain because you’ll need it and it will help you with your work at home business internet solution.

Start an Internet Business – Digital Product Affiliate and Article Marketing

Online marketing is not hard as you think. If you do it right, give it your best effort and do it consistently everyday, you are one of the millionaires in this world. Now I want to teach you one of the best online marketing tactics that you can implement right away. If you really do this, you can see the result in 7 days. This tactic is called article marketing. I will guide you in this article step by step.

Step 1: Sign-up at Clickbank

The first step I want you to do is register an account at Clickbank.com. It is free. The reason for this is to make you able to sell their products. Clickbank has thousands of digital products for us to sell them and they give us commission as high as 75%.

Step 2: Select Topic or Niche Relates to You

Go to Clickbank marketplace. Right there, you can see the digital products were categorized in several topics. Go to topic of your interest and select a product to promote. Click the ‘promote’ button and enter your Clickbank ID and you will get your affiliate link. You will use this link to promote the product.

Step 3: Do Market Research (Keyword Research)

Market research is the essential step in any successful business. When is comes to online marketing, you must remember market research is synonym to keyword research. You must make research and know what actually people or your prospects type in the search engine to find solutions to their problems. And our role here is to provide them solution. Sell them our product to solve their problems. The free method to do keyword research is by using AdWords keyword tool. Just type in Google “AdWords keyword tool” and you will find it and start using it. Research the keywords about the product you choose and choose keyword wisely base on its traffic.

Step 4: Create Landing Page

A landing page basically is a page contains your review of the product you are promoting. Creating a landing page is easy. You can use free method like blogspot.com or WordPress.com. Setup a blog there and create your landing page. You have to include in the landing page your review of the product. You must make your review persuasive. You must put your affiliate link in your review. Your prospects will click on this link to buy the product and you get the money.

Step 4: Make Your Offer Reach Your Prospects with Article Marketing

Firstly, go to EzineArticles.com and register an account there for free. After you have an account, you can start publishing articles to promote your offer. You can write your own article but I recommend you to outsource it to someone else. You can go to place like rentacode.com, guru.com and elance.com to find someone to write articles for you. EzineArticles allows you to include an author resource box at the bottom of your article. You must put the link to your landing page inside of the author resource box. Readers will click at your link at your resource box.

Try out this tactic and let me know your performance. Click the link below to get contact with me and learn more about online marketing.

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